It may well be akin to Nero fiddling while Rome burned, but I spent a good chunk of yesterday enjoying my two grandsons and my eldest daughter at the pool. Yes, I got up early and did my daily work, posted my blog and fulfilled some client work. And I did a little more work last evening. But yesterday was definitely a respite from my home office.
Right now, the Janet Jackson song, “Escapade” is playing on the baby monitor where the grandson is somewhere between that delightful sleep and awake state. Soon he’ll be up, and I’ll make some “special grandma breakfast” that will probably include the donut holes in my pantry. Life is good. And, if I can make this monumental shift in my employment status work financially, it will be even better. Many promising meetings are on the horizon before the month’s end as well as lots of encouragement (and amazing leads and ides) from my friends … it’s mine to lose, as the saying goes.
I leave you with some thoughts this morning on blogging. There are a number of different theories on the approach and content of blogs. Blogs will drive traffic to one’s website, and continually refresh your organic search. There are the informative blogs – like my friend Sarah at Thrifty Décor Chick (If you’re into “do it yourself,” it’s a must read!). Others are like journaling about one’s daily life – like friend Amy at The Fourth Frog. Both of these blogs have reached enormous popularity and followings … and are generating income for these two lovely ladies. I’m trying to hit a happy, interesting, readable medium with a focus on public relations and marketing … and a little personal introspection.
I recently came across some interesting observations by Lee Odden at TopRankBlog. He contends that time and resources are the most challenging parts in developing a blog and social media content strategy. His recent survey and post reports the top challenges as:
- Knowing what to write about
- Maintaining a consistent flow of good content
- Setting the right tone for the company and the readers
- Figuring out how to overcome legal and regulatory constraints
- Being able to rely on the security of a good hosting company and tool
- Identifying a theme to focus on, given broad offerings or a complex brand
- Having the technical knowledge to appeal to the readers/titles the company wants to attract
Most importantly, he admonishes, have a teachable point of view in your professional area of interest; ensure your point of view is reflected in a way that clearly transmits your integrity, passion, experience, knowledge, skill, leadership potential, commitment to your profession, vision for the industry, and humility.
All good words to move forward with … on a hot, humid Thursday in the Midwest. A good day for ice, ice baby! Blog on.