from pickett&associates … exploring PR, social media and entrepreneurship

Embracing “A & E” July 22, 2010

Filed under: Trend Watch — pickettwrites @ 12:46 pm

I received a note from a former vendor yesterday, excited to hear of my recent undertaking and wishing me well.

She, too, has had her share of challenges, but has a magnificent attitude. Her words of wisdom: “ … a lot of this+that / overall hanging in there / + acquired a couple of new accounts! … however, nothing is as it use to be and nor will it ever be … need to embrace: A & E (adapt or else )   :)”

It’s a reality with which thousands of American struggle … finding themselves unceremoniously downsized, possibly at an age when being rehired is virtually impossible, a little “re-invention” of oneself is inevitable.

The Kauffman Index of Entrepreneurial Activity report indicates that more entrepreneurs launched new businesses in 2009 than at any other time in the past 14 years; the Challenger, Gray & Christmas’ job market index revealed that 8.7 percent of job seekers gained employment by starting their own businesses in second quarter 2009.

What areas of industry are ripe for success and prime for the “re-inventors?” Entrepreneur magazine’s annual “trend list” provide some interesting insight into areas that may prove fertile ground for newly launched businesses. They include:

The green industry: The sector swiped 27 percent of all investment dollars in the third quarter–that’s $1.6 billion.

The senior market: According to the U.S. Bureau of Labor Statistics, the aging-services industry, composed of home healthcare, elderly and disabled services and community care facilities for the elderly, make up three of the top 10 industries with the fastest employment growth.

Resale: The National Association of Resale Professionals reports that secondhand stores had an average 31 percent increase in business.

Locally grown: Nearly 60 percent of consumers say they try to shop at a farmers market … answering that trend, almost 5,000 farmers markets have sprung up across the country during the last five years.

Parental outsourcing: Revenue for tutoring, test prep and driving schools is expected to increase $100 million, to more than $7 billion in 2010; sports coaching expects a 4 percent increase.

Health and wellness: Healthcare and social assistance topped the industry growth charts this year, according to the U.S. Census Bureau, with second quarter revenue of $452.5 billion, up 3 percent from the previous quarter. Home care was the No. 1 growing industry from 2004 to 2009, averaging yearly increases of more than 7 percent, according to IbisWorld.

Pets: The American Pet Products Association revealed total pet spending in 2008 topped a whopping $43 billion. The forecast for 2009 was $45.4 billion.

Something for you to contemplate on this Thursday as I prepare for two meetings, finalize my logo (I’m SO excited for “the reveal”) and pose for my new “head shot” with my favorite photographer. With a nod to the ‘80s … “The future’s so bright, I gotta’ wear shades!”


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