from pickett&associates … exploring PR, social media and entrepreneurship

Sharing the Love … And the Knowledge August 20, 2010

Filed under: Social Media — pickettwrites @ 8:20 am

As I wrap up this whirlwind week, I must say I am really loving LinkedIn. I described on Monday my “Sunday social media experiment” – and the momentum I built by sharing my most-read blog on Sunday has continued to roll through the week. I’ve participated in more group discussions that have resulted in an increase in followers on Twitter, the PickettWrites blog and great comments on the LinkedIn forum.

The dialogue among my industry peers is fantastic. Of course, you get a bunch of people together who like to share ideas and communicate, and I suppose you should expect some pretty insightful commentary. But the cool thing is that THEORETICALLY, in an old, dusty paradigm, we would have been considered “competitors.” But we’re sharing … and cheering each other’s successes.

This is a model that pleases me greatly. One conversation from my group “Social media for Nonprofit Organizations” that has generated about 70 comments was fairly simple and not unusual: “We’ve just joined Twitter and have a whopping 8 followers – what is the best way to get more?”

One of the best responses was from Jon Hardie, a management consultant in the Boston area – and because his advice was so good, I’m just going to share it with all of you :

 … Patience and Trust the Process, indeed!

It’s so interesting, given the recent deflated expectations of 60% of folks who jumped into SM (social media) and found no value. They discovered that while it’s a low cost of entry, there is no free lunch. SM is not the marketing technique du jour bumper sticker, they could just turn on, crank up the volume on the tweeta-megaphone, and take the money and run, that they had mistakenly hoped for.

Sadly, they blame the SM tools, and not their usurious intentions.

They could have invested in relationships, as I hear you suggesting (and I agree) in an incremental, responsive listening, conversational relationship approach, that builds trust, loyalty, and followers. We do have to walk the talk, don’t we? And be real, deliver authenticity, transparency, passion and sustained value over time … just like investing in a long-term a friendship or collaboration.

This is not rocket science … it’s more like learning to share in Kindergarten, rather than grabbing and taking stuff and wondering why no one wants to play with you.

Beautifully said, Jon. And when I finally got around to reading LAST week’s New York Times yesterday, it became clear that perhaps this “sharing, collaborative nature” was gaining more traction, even in the highly competitive Alzheimer’s research arena. According to the article documenting a “group-sharing effort” consisting of pharmaceutical companies, the National Institutes of Health and leading researchers, no one would own the data. No one could submit patent applications, though private companies would ultimately profit from any drugs or imaging tests developed as a result of the effort. “It was unbelievable,” said Dr. John Q. Trojanowski, an Alzheimer’s researcher at the University of Pennsylvania. “It’s not science the way most of us have practiced it in our careers. But we all realized that we would never get biomarkers unless all of us parked our egos and intellectual-property noses outside the door and agreed that all of our data would be public immediately.”

So, those “Kumbaya” thoughts end my week. Sunny Friday, renewed enthusiasm, heading to gym, then meeting with COLLABORATIVE ladies at noon … and trying to figure out why my new HP printer won’t work. Sigh. Okay, it’s not ALL beer and Skittles, as my mom would say. But it’s darn close. Happy Friday!


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