from pickett&associates … exploring PR, social media and entrepreneurship

Which Comes First: The Content or the Social Media? September 21, 2010

Filed under: Social Media,Strategic PR — pickettwrites @ 12:35 pm

I haven’t met with a client yet who hasn’t broached the subject of integrating social media into their communications plan. They ALL think they need to do it, but they’re unsure of WHAT to do, HOW to do it and for heaven’s sake, WHO is going to write all of that?

That’s where a merry band of content strategists and providers assist in navigating the sometimes murky, definitely over-flowing waters of social media. (Okay, sure, I’ll be a little self serving …  Pickett & Associates has found a “sweet spot” in this sort of strategic approach to content for numerous clients.)

Take a few minutes to click on the link and view this video (thanks to Michael Selzner at the Social Media Examiner for sharing an interview with  Joe Pulizzi, author of Get Content, Get Customers) that gives a WONDERFUL primer into WHY you must have a content strategy before you have a social media strategy.

So, how are you integrating content into your social media strategy? What is well received among YOUR audience? and is it in-line with Joe’s assessment?

It’s almost lunchtime here in the Bayou Teche region of Cajun Country … where I’m enjoying a delightful breeze on the patio of The Fairfax House. Looks like an early afternoon rain may be moving in … and maybe a post-lunch NAP. Which, if you haven’t heard, is a GREAT way to boost your afternoon (seriously, even the Harvard Business Review says so!). As that old commercial used to say, “Try it … You’ll Like IT!”


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