from pickett&associates … exploring PR, social media and entrepreneurship

Spreading the Love February 22, 2011

Filed under: Charitable Endeavors — pickettwrites @ 1:57 pm

“Random Acts of Kindness” became a popular concept a few years back, and it is a concept with which I was not unfamiliar. My parents instructed me from a young age to “treat others as you wish to be treated,” “don’t judge a book by its cover” and “it’s better to give than receive.” The latter not an easy sale to a 5-year-old, by the way.

As a result, I really try EVERY DAY to make a difference in someone’s life. Whether it’s sending an email that I think might bring a smile or helping a stranger in some little way, I like to reach out and lend a hand.

Last week, in the midst of generating content for the upcoming Health Care Heroes special supplement for the Indianapolis Business Journal, I interviewed a family whose story truly moved me … I must admit, first it moved me to tears, but then it moved me to action. Below is the result. I hope you’ll pass this along and consider coming out on March 5 to participate.

In the meantime, huge Kudos to client Randy Sorrell at Surroundings by Natureworks+ who did not HESITATE when I asked him what he thought of hosting a yoga class … and additional kudos to Heather Thomas, co-owner and teacher at The Yoga Center who, likewise, was quick with a “yes! Of course!”

Sunrise Salutations for Aidan Benefits the Aidan Brown Foundation

Aidan Brown

In May 2010, Carmel residents Michele and Chris Brown learned that their five-year-old son, Aidan, had Neuroblastoma. What would follow would be a parent’s nightmare of doctor’s appointments, hospital stays and treatments … but the one thing that made it better for Aidan was an iPad that a family friend had given him for his birthday.

And the one thing that made the experience tolerable for his parents was the outpouring of love and support of neighbors, friends, friends of friends and people they didn’t even know who offered to help. Such an outpouring prompted them to want to do something for those families not as fortunate.

In July, the Aidan Brown Foundation was established to raise funds to purchase iPads for children diagnosed with cancer in Central Indiana. In slightly more than six months, through bake sales and dance-a-thons and singing Valentines, more than $60,000 has allowed 70 Riley patients to receive iPads.

On Saturday March 5, Surroundings by Natureworks+ will host a Gentle Yoga Class between 9 – 10 a.m. at Lucas Oil Stadium during the Indianapolis Home and Flower Show. The class will be led by Heather Thomas, co-owner and teacher of The Yoga Center.   We ask participants to donate $10 that will to directly to the Aidan Brown Foundation. In addition, Randy Sorrell, owner of Surroundings by Natureworks+ will provide every attendee with a ticket to the Indianapolis Home & Flower Show.

Please, bring your own yoga mat and join us for a peaceful way to start a Saturday morning and continue the love and blessings of the Aidan Brown Foundation.


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