from pickett&associates … exploring PR, social media and entrepreneurship

Flipped Out April 1, 2011

Filed under: Uncategorized — pickettwrites @ 10:42 am

Okay, I admit it.

I am a Flip-o-phile.

Before you call the authorities or report me to some list, allow me to explain. Over the course of the last year, I have become a huge fan of the Flip video camera. This little gadget goes with me wherever I go … just hangs out in my purse until I’m ready to pull it out and shoot something. It’s called “The Flip” because a little “USB” plug pops right out of the camera for seamless, easy uploading to your computer via FlipShare. From there, you can email it, upload it to Facebook or distribute through YouTube.

The addiction started slowly … Much like Facebook, it was initially a means to capture and distribute updates on my grandchildren. Then I began sharing its wonders with friends and clients. Of late, I have created YouTube channels for clients and begun posting videos that we integrate into their Websites.

For instance, Randy Sorrell, owner of Surroundings by Natureworks+ is a perfect fit for this medium. His YouTube channel (that’s integrated into his website) allows him to not only show his expertise, but his natural ability to communicate with others. And let’s face it … talking into the camera is sometimes a lot easier than sitting down and writing a blog … and it serves the same purpose. Most importantly, he “gets” that it’s NOT all about him, but about the quality of content of information he shares. So he reaches out to industry peers (and, yes, competitors) to provide viewers with a wide range of subject matter.

Likewise, WealthPoint Advisors has gotten on the Flip-wagon and are in the process of  integrating their “WealthPoint TV” YouTube channel into their website. They, too, understand the value of informational content and provide  knowledgable yet personable insight into financial planning and wealth management. 

I’ll give credit where credit is due. Lee Lonzo first got me hooked on the Flip as a business tool. He began using the Flip two years ago with his KickOff Program that empowers high school upperclassmen to be mentors to incoming freshmen. He’s able to capture the enthusiasm and excitement he incites as the KO Program trains about 50,000 students during the spring and summer. If a picture paints a thousand words, a video paints a million.

If you’ve not ventured into the world of Flip, give it a shot. Whether you’re a grandma or a PR pro, you’ll find it a tech tool you won’t want to live without!

A sunny Friday here in Indianapolis … needless to say, Go You Mighty Butler Bulldogs! Here’s hoping for “the glow of the vict’ry firelight!”


One Response to “Flipped Out”

  1. K-Mac Says:

    If you’re thinking about purchasing a Flip, don’t hesitate to spend the extra $$$ on the HD version. You’ll regret it if you don’t.

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